PROJECT:
Winn-Dixie – Beef People
TASKS:
CONCEPT & DESIGN | PRODUCTION & PROGRAMMING |
---|---|
CLIENT PROVIDED | YES |
ABOUT:
Just in time for summer and BBQ season, Winn-Dixie launches the “the Best Beef in the Land” promotion.
Participants flip each card and reveal cuts of beef, match 3 cut to win a gift card
This promotion ran as a microsite, on Facebook, and as a phone-specific version, for all users that enter via mobile. The promotion was translated and ran also in Spanish.
![](http://chiaravallidesign.com/wp-content/uploads/2016/03/promo_winndixie_beefpeople_computer_browser01.jpg)
![](http://chiaravallidesign.com/wp-content/uploads/2016/03/promo_winndixie_beefpeople_computer_browser02.jpg)
![](http://chiaravallidesign.com/wp-content/uploads/2016/03/promo_winndixie_beefpeople_phone_browser01.jpg)
![](http://chiaravallidesign.com/wp-content/uploads/2016/11/skinnycrateTOP.png)
![](http://chiaravallidesign.com/wp-content/uploads/2016/11/skinnycrate_mobileTOP.png)
![skinnycrateBOTTOM_BlackBKG](http://chiaravallidesign.com/wp-content/uploads/2021/07/skinnycrateBOTTOM_BlackBKG.png)
![skinnycrate_mobileBOTTOM_BlackBKG](http://chiaravallidesign.com/wp-content/uploads/2021/07/skinnycrate_mobileBOTTOM_BlackBKG.png)