PROJECT:

Winn-Dixie – Beef People

TASKS:

CONCEPT & DESIGN PRODUCTION & PROGRAMMING
CLIENT PROVIDED YES

ABOUT:

Just in time for summer and BBQ season, Winn-Dixie launches the “the Best Beef in the Land” promotion.

Participants flip each card and reveal cuts of beef, match 3 cut to win a gift card

This promotion ran as a microsite, on Facebook, and as a phone-specific version, for all users that enter via mobile. The promotion was translated and ran also in Spanish.

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