Winn-Dixie – Beef People
|CONCEPT & DESIGN||PRODUCTION & PROGRAMMING|
Just in time for summer and BBQ season, Winn-Dixie launches the “the Best Beef in the Land” promotion.
Participants flip each card and reveal cuts of beef, match 3 cut to win a gift card
This promotion ran as a microsite, on Facebook, and as a phone-specific version, for all users that enter via mobile. The promotion was translated and ran also in Spanish.