PROJECT:
New Balance – Sales Associate Sweepstakes
TASKS:
CONCEPT & DESIGN | PRODUCTION & PROGRAMMING |
---|---|
AGENCY PROVIDED | YES |
ABOUT:
In-store promotion that involves both consumers and retail associates.
Every time a consumer tries a pair of New Balance is handed a scratch card for a chance to win in-store merchandise. At the bottom of each card, there is a tear-off component to be retained by the sales associate. This component holds a unique 7-digit code, for every unique code entered the retail associate gets an entry for the chance to win a trip to the “Summer X-Games”.
Shown here is the Microsoft designed and developed to enter and validate the codes.
![](http://chiaravallidesign.com/wp-content/uploads/2016/03/promo_newbalance_totalfit_computer_browser01.jpg)
![](http://chiaravallidesign.com/wp-content/uploads/2016/03/promo_newbalance_totalfit_computer_browser03.jpg)
![](http://chiaravallidesign.com/wp-content/uploads/2016/11/skinnycrateTOP.png)
![](http://chiaravallidesign.com/wp-content/uploads/2016/11/skinnycrate_mobileTOP.png)
![skinnycrateBOTTOM_BlackBKG](http://chiaravallidesign.com/wp-content/uploads/2021/07/skinnycrateBOTTOM_BlackBKG.png)
![skinnycrate_mobileBOTTOM_BlackBKG](http://chiaravallidesign.com/wp-content/uploads/2021/07/skinnycrate_mobileBOTTOM_BlackBKG.png)