New Balance – Sales Associate Sweepstakes
|CONCEPT & DESIGN
|PRODUCTION & PROGRAMMING
In-store promotion that involves both consumers and retail associates.
Every time a consumer tries a pair of New Balance is handed a scratch card for a chance to win in-store merchandise. At the bottom of each card, there is a tear-off component to be retained by the sales associate. This component holds a unique 7-digit code, for every unique code entered the retail associate gets an entry for the chance to win a trip to the “Summer X-Games”.
Shown here is the Microsoft designed and developed to enter and validate the codes.