PROJECT:

Avery Labels – Sweepstakes and Instant Win Promotion

TASKS:

CONCEPT & DESIGN PRODUCTION & PROGRAMMING
YES YES

ABOUT:

Enter to win a trip to Aruba. Play to win instantly Staples gift cards!

To complete the entry and find out if they are instant winners, the participants are asked to take an interactive tour that showcases and illustrate the use these new of “peel and stick” labels by clicking and dragging each label to a particular area of a room. After the guided tour each user will learn if they are winners of a Staples gift card.

Shown here a few of the screens that showcase the look and feel of the promotion and the game.

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