PROJECT:

Dearfoams – Perfect Pair! Sweepstakes and Instant Win Game

TASKS:

CONCEPT & DESIGN PRODUCTION & PROGRAMMING
CLIENT PROVIDED YES

ABOUT:

Holiday-themed Instant Win promotion for Dearfoams.

After registration for the chance to win and give a matching $1,000 to their favorite charity, the participant “peels” 3 boxes, if 2 “perfect pair” visuals are revealed the user is prompted to enter their address, pick a gender and a size for their slippers.

The promotion ran successfully as an app on Facebook and a self-standing web microsite.

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