Dearfoams – Perfect Pair! Sweepstakes and Instant Win Game
|CONCEPT & DESIGN||PRODUCTION & PROGRAMMING|
Holiday-themed Instant Win promotion for Dearfoams.
After registration for the chance to win and give a matching $1,000 to their favorite charity, the participant “peels” 3 boxes, if 2 “perfect pair” visuals are revealed the user is prompted to enter their address, pick a gender and a size for their slippers.
The promotion ran successfully as an app on Facebook and a self-standing web microsite.