MilanClubWorld.com — Shopify website
|CONCEPT & DESIGN||PRODUCTION & PROGRAMMING|
Focusing on the fans and the fan clubs of AC Milan, one of the top soccer teams in the world.
The goal of the website is to showcase each Fan Club via a few t-shirts tailored to them, each club gets a landing page with information about the club, meet-ups, events, etc., and a social media feed. For every sale of their t-shirt, the club makes about 30% of the proceeds.
Design not only includes the website but also each t-shirt. New clubs and designs are added all the time, the goal of the website is to become a Milan Clubs e-commerce hub, to the Clubs for the Clubs!