PROJECT:
Jakks – Lost Gems Treasure Hunt Instant Win Game
TASKS:
| CONCEPT & DESIGN | PRODUCTION & PROGRAMMING |
|---|---|
| YES | YES |
ABOUT:
In this Co-Branded promotion with Disney participants are asked, at registration, to enter a unique (secret code) from specially marked jacks products and select a “fairy”. The fairy will accompany them in an adventure that will lead them to an instant win game.
The adventure will take the user through animations, an interactive “Key Search” and lead them to the secret cave, where they will open 6 chests to try to make a match of the colored gems.
